Current research on visual attention is dominated by the object-based thesis, whereby
visual input is organized into Gestalt groupings, and attention operates over these
groupings. On this view, attention is more effectively allocated to a single object than to
two or more. This theory is supported by experimental data, and has some ecological
validity from research on Heads-Up Displays (HUDs). This research shows that under
certain conditions pilots’ attention becomes fixated on one object (the HUD) at the
expense of monitoring events from another object (the outside scene). This phenomenon,
called “cognitive tunnelling,” cannot be explained by the spatial parameters of attention,
and thus is consistent with the object-based thesis.
Despite the evidence for object-based attention, the conceptual foundations of the
theory are questionable. Perceptual organization is an inference-based process, rather
than one based on Gestalt principles. Also, evidence shows that conative factors –
motivations, goals, needs – play important roles in what people perceive and attend to as
objects. In the present research, a series of seven experiments was carried out to examine
attentional mechanisms underlying HUD use. These experiments show that attentional
strategies, task demands and the locus of control of the display strongly influence on
what pilots focus attention, and to what degree. On the basis of these results, and of a
critical review of the research literature on attention, a conative model of attention is proposed. On this model, attention is an active process wherein the visual system uses
visual objects as tools for directing attention according to an observer’s background
knowledge, intentions, and task context. Observers focus on what is relevant to their tasks
and needs, subject to perceptual constraints. According to this model, task demands and
pilot training determine to what degree pilots “tunnel” their attention onto a HUD or its
sub-parts. Wider implications for human factors research on HUD use, and for the study
of cognition in general, are discussed