School of Management, University of South Australia
Abstract
This paper investigates the benefits the dominant population has gained from a visit to a multicultural festival in South Korea. The paper aims to improve the understanding of these festivals and explores the contribution of multicultural festivals to building a better multicultural society. The transformational benefit is recognised as the greatest benefit the dominant population gained from attending a multicultural festival concerning the four factors identified (transformational, cognitive, social and affective benefits). Differences were found in the benefits from a visit to a multicultural festival between the dominant population exposed to multiculturalism and one that is not exposed to multiculturalism. It is believed that the findings of this study will help all key stakeholders to more fully understand how multicultural festivals contribute to social harmony and social integration
