This paper discusses the resurgence of ethno-politics in Guinea in conjunction with the reintroduction of multiparty politics after three decades of single-party and military rule, and the trend’s multilayered repercussion into the Guinean Diaspora of North America. It further examines the principal ways in which ethno-regionalist organisations populating that Diaspora use and misuse new media outlets (web sites,web radio stations, and blogs) in order to promote the political agenda of their respective ethno-political elites. The article scrutinises the deficit of professionalism that characterises the performance of most of those publishing on such web sites and broadcasting on such stations and the effects of their discourse upon Guinea’s democratisation process. Additionally, the article analyses the concerted actions of concerned members of the same Diaspora aimed at mitigating the impact of ethnopolitics