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New Product Development: Impact of Project Characteristics and Development Practices on Performance
Authors
Sohel R. Ahmad
Debasish N. Mallick
Roger G. Schroeder
Publication date
1 January 2013
Publisher
UST Research Online
Abstract
Concurrent product development process and integrated product development teams have emerged as the two dominant new product development (NPD) “best practices” in the literature. Yet empirical evidence of their impact on product development succes
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University of St. Thomas, Minnesota
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Last time updated on 09/07/2019