This project identifies strategic issues of NASCAR and provides recommendations, following an in-depth analysis of the company and industry. The research is collaboratively conducted by four undergraduate students of the ERAU College of Business, and is based on research gleaned from reputable Internet sources and material provided by NASCAR via direct communication. The analysis consists of three main parts. The first part is an external environment analysis which examines the industry structure, NASCAR competition, and the macro-environment. Additionally, the competitive attractiveness and profitability of the industry over the next 3-5 years is provided. The second part of the research paper is an internal analysis of NASCAR, in which analytical tools such as a SWOT, are used to assess the internal workings of NASCAR and its ability to take advantage of opportunities and neutralize threats. The last part deals with strategic issues and recommendations for NASCAR
