Become an expert Google searcher! Participants will learn to use Boolean operators and title, URL, and country-code and top-level domain limiters and link checks to find relevant resources quickly

Barron, Paul B.

English

Longwood University

Longwood UniversityDigital Commons @ Longwood UniversitySummer Literacy Institute [2018] 15th Annual Summer Literacy Institute:Diversity through LiteracyJul 20th, 1:30 PM - 2:30 PMAdvanced Google SearchingPaul B. BarronIndividualFollow this and additional works at: https://digitalcommons.longwood.edu/sliThis Event is brought to you for free and open access by the University Events and Conferences at Digital Commons @ Longwood University. It hasbeen accepted for inclusion in Summer Literacy Institute by an authorized administrator of Digital Commons @ Longwood University. For moreinformation, please contact hinestm@longwood.edu.Barron, Paul B., "Advanced Google Searching" (2018). Summer Literacy Institute. 12.https://digitalcommons.longwood.edu/sli/2018/friday/12Advanced Web Searching for  SLI EducatorsPaul Barronpbbarron@gmail.comAll Right Reserved. This presentation may be copied and distributed for nonprofit educational purposes only. Revised  and Sites Checked June 2018Presentation Objectives◼ Review search syntaxes to search for: Terms on a webpage◼ Boolean operators – AND  &  OR Terms in a specific location on a Web document◼ Title of the webpage15th Annual Longwood University Summer Literacy Institute 2Presentation Objectives◼ Webpages from a  source (continued) Find results from only k12 school divisions Limit results to a single site; for example, ERIC◼ Review use of “double quotation marks” to search for: Multiple search terms as phrases15th Annual Longwood University Summer Literacy Institute 3Presentation Objectives◼Prove that Google does not …… understand your search query,… return the best results, and… specifically, does not return the best result in the first result position.15th Annual Longwood University Summer Literacy Institute Testing Google15th Annual Longwood University Summer Literacy Institute Run this query in Google.“scholarly collection” AND articles AND “Zionist history”Testing Google15th Annual Longwood University Summer Literacy Institute Jew Watch – A Popular & Accurate Site?15th Annual Longwood University Summer Literacy Institute Google says, “Results are …15th Annual Longwood University Summer Literacy InstituteGoogle Has Picked an Answer for You—Too Bad It’s Often Wronghttps://goo.gl/KQFtzcChecking .edu Links to JewWatch.com15th Annual Longwood University Summer Literacy Institute Links to Jew Watch.com15th Annual Longwood University Summer Literacy Institute The Power of Links◼ “Unfortunately, libraries and other authoritative places link to the site, often as part of tutorials warning against sites like that. In turn, they inadvertently pass on authority to the site” [by linking to it].Danny Sullivan: Google’s Public Search Liaison@dannysullivan9:41 AM - 18 Dec 201715th Annual Longwood University Summer Literacy Institute 15th Annual Longwood University Summer Literacy Institute Links from .edu & .gov Sites = Trust“Google places a heavy bias on informational resources; .edu and .gov sites tend to rank higher than others.” “Google is the best at determining true link quality and places a lot of weight on domain trust levels.”“Can You Please Them All?”http://www.bruceclay.com/blog/archives/2006/08/can_you_please.htmlUse of “Double Quotation Marks”◼ Google expanded the capabilities of the quotation marks (“ ”) operator.  Use double quotation marks on:◼ two or more terms (“ ”) to search for an exact phrase, ◼ single terms to force Google to match a single term exactly without synonyms15th Annual Longwood University Summer Literacy Institute Keyword  vs  Phrase Search15th Annual Longwood University Summer Literacy Institute Keyword  &  Phrase  SearchQuery# of Resultscultural  diversity“cultural diversity”15th Annual Longwood University Summer Literacy Institute Boolean AND Operator◼AND – All of the search terms / phrases  are returned in the Web documents.1615th Annual Longwood University Summer Literacy Institute AND Boolean Operator15th Annual Longwood University Summer Literacy Institute Boolean  AND  QueryQuery# of Results“cultural diversity” AND “cultural awareness”"cultural awareness"  ANDteaching15th Annual Longwood University Summer Literacy Institute OR Boolean Operator ◼OR – At least one of the search terms / phrases are present in the webpage document. 1915th Annual Longwood University Summer Literacy Institute Boolean  OR  Search15th Annual Longwood University Summer Literacy Institute "smartphone addiction" OR nomophobia AND "adolescent females"“Nomophobia” is the modern fear of being unable to communicate through a mobile phone.www.ncbi.nlm.nih.govBoolean  AND  QueryQuery# of Results“cultural diversity”  OR  “cultural awareness”"cultural diversity"  ORmulticulturalism15th Annual Longwood University Summer Literacy Institute Boolean Operators◼ Use the Boolean operators AND / OR, to add more search terms that further describe your topic.Boolean operators are entered into the query in UPPER CASE.◼ If the OR operator is entered in lower case, Google ignores it.15th Annual Longwood University Summer Literacy Institute 22Title Field Search◼ Title Field Search (intitle:) – Returns results with the term or phrases in the webpage title.15th Annual Longwood University Summer Literacy Institute 23Syntax – intitle:(search terms)intitle:  Search  Results 15th Annual Longwood University Summer Literacy Institute Why are intitle: searches important?◼ Title tags define                                       the document. ◼ The title of a webpage is one  of the most important “on-page” factors considered by Google when ranking a webpage.15th Annual Longwood University Summer Literacy Institute Title  Field  QueryQuery # of Resultsintitle:"cultural diversity" AND teaching AND "through literacy"15th Annual Longwood University Summer Literacy Institute 27Top Level Domain-Limited Search◼ Top Level Domain-limited Search – Returns results from the top level domain specified in the query; for example, .edu, .gov, or .org.15th Annual Longwood University Summer Literacy Institute .gov Search Results15th Annual Longwood University Summer Literacy Institute .edu  QueryQuery # of Results"cultural diversity" AND teaching AND "through literacy" AND site:edu15th Annual Longwood University Summer Literacy Institute .gov  QueryQuery # of Results"cultural diversity" AND teaching AND "through literacy" AND site:gov15th Annual Longwood University Summer Literacy Institute .org  QueryQuery # of Results"cultural diversity" AND teaching AND "through literacy" AND site:org15th Annual Longwood University Summer Literacy Institute 32Top Level Domains (TLDs)TLD Purpose.com Commercial.edu Educational.gov Government.mil Military.net Network.org Organization.us United States15th Annual Longwood University Summer Literacy Institute The Internet currently has 1,542 top-level domains (TLDs) as of June 12, 2018. http://bit.ly/2GU16qlWhy limit to a single TLD?“Google places a heavy bias on informational resources; .edu and .gov sites tend to rankhigher than others.” “Can You Please Them All?”http://www.bruceclay.com/blog/archives/2006/08/can_you_please.html15th Annual Longwood University Summer Literacy Institute Why limit to a single TLD?◼ Google trusts .edu, .gov, and some .org sites like Wikipedia. There is a substantial interdependence of Wikipedia and Google.◼ The only way to return results from the lesser known TLDs is to limit to that TLD. 15th Annual Longwood University Summer Literacy Institute Searching ERIC with Google◼ Type of search query – Site-limited search of one website. Restricts the results to only ERIC.ed.gov content Syntax – site:eric.ed.gov15th Annual Longwood University Summer Literacy Institute www.eric.ed.govWhy should I do site searches?◼ Quicker way to navigate a website◼ Searcher can use Google syntaxes to define precisely the information need Boolean AND/OR intitle: syntax filetype:ppt and/or filetype:pdf15th Annual Longwood University Summer Literacy Institute Site-Limited QueryQuery "cultural diversity" AND teaching  AND  "through literacy“ AND  site:eric.ed.gov15th Annual Longwood University Summer Literacy Institute Useful Site-Limited Query◼ Another very useful site-limited search query.   site:k12.va.us15th Annual Longwood University Summer Literacy Institute K12.va.us-Limited Search!Query "graphic novels"  AND  reading   AND  motivation  AND boys  AND   site:k12.va.us"read aloud books"  AND  recommendations  AND  site:k12.va.us"reading literacy"  AND  skills   AND  games   AND  site:k12.va.us15th Annual Longwood University Summer Literacy Institute Finding Full-Text DocumentsThe PDF Filetype-Limited Search◼ Syntax filetype:pdf15th Annual Longwood University Summer Literacy Institute PDF-Limited Results15th Annual Longwood University Summer Literacy Institute PDF Theses (123 Pages)15th Annual Longwood University Summer Literacy Institute File types Indexable by Google◼ Other useful file types:Microsoft Excel (.xls, .xlsx)Microsoft PowerPoint (.ppt, .pptx)Microsoft Word (.doc, .docx)◼ Complete list of filetypes - http://bit.ly/2IRkia515th Annual Longwood University Summer Literacy Institute Link Checking ◼ Link Checking returns webpages linked to a website or a webpage.◼ Quality webpages link to other quality webpages. Research on links – 57% expand on webpage content◼ After finding a quality webpage, run link checks to find other quality webpages.15th Annual Longwood University Summer Literacy Institute Link Checking 15th Annual Longwood University Summer Literacy Institute Querylink:www.ala.org/aasl/research link:www.ala.org/aasl/research  AND teaching  AND “cultural diversity”link:www.ala.org/aasl/research AND teaching AND “cultural diversity” AND “middle school”46Recommendation for Searching◼ Begin with a title field search - intitle: “your topic”◼ Add Boolean expressions – AND or OR descriptors◼ Limit the results to a top level domain or country with site: Associations or Organizations - .org Educational Institutions - .edu  U.S. Government - .gov◼ Specific website◼ site:k12.va.us or .site:eric.ed.gov15th Annual Longwood University Summer Literacy Institute 

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