Approximately five million homes are sold each year with every seller having similar objectives; to minimize the duration of the marketing period while simultaneously maximizing sales price. Once the decision to sell has been made, individuals are faced with the dilemma of marketing and selling the property themselves or acquiring the services of a real estate professional to assist in the sale of their property. It is logical to speculate that homeowners wishing to acquire the services of a real estate broker or salesperson will desire to select a salesperson that can help achieve the optimization objective of minimizing time on market (TOM) and maximizing sales price. This research examines whether the experience of the listing/selling agent (defined as the number of years an agent has possessed a real estate license) and the experience of the listing/selling firm (defined as the number of years a specific brokerage firm has been in operation) has a significant impact on the TOM
