Consumers and retailers contribute to shaping product requirements for food producers and manufacturers. The State of Victoria is a net food exporter and consumers and retailers in food export markets are of particular interest to Victorian food producers and manufacturers. Consumers and retailers in export markets are responding to climate change and this study seeks to understand how such responses may impact up the value chain to affect food producers. Some of the world’s largest retailers are beginning to encourage their suppliers to reduce their carbon emissions. This is being driven by concern for the environment but is commonly a justifiable business decision as well. In addition to regulatory pressure and/or environmental concern there are market drivers that may compel food producers to respond to climate change
