Mating success of laboratory-reared gypsy moth Lymantria dispar (L.) females exposed for 24 hr on tree boles and its relationship to male moth counts in pheromone-baited traps was studied in southern Wisconsin. The relationship between mating probability of gypsy moth females and male moth counts in traps corresponded to an exponential model that can be used for predicting mating probabilities in sparse isolated populations. Relative attractiveness of females compared with traps was 0.23, which is similar to earlier estimated relative attractiveness of females in Virginia. The mortality of females from predation, however, was found to be significantly lower in Wisconsin than in Virginia, which may contribute to a larger degree of mating success. Increased long-distance dispersal of males could also contribute to the increased mating success of females. The higher rate of spread of gypsy moth populations in Wisconsin compared with other areas may be due to the increased mating success caused by the lower female mortality and higher long-distance dispersal of males