The authors describe the use of the affective Simon paradigm as a measure of individual differences in implicit social cognition about death. Participants made verbal responses of "good" or "bad" to death and neutral stimuli based on whether the word was a person or a thing. Participants also completed the Revised Death Attitude Profile, a Stroop task, and a version of the Implicit Association Test using death-related words. Although the affective Simon paradigm has some theoretical advantages over the IAT and Stroop procedures, we found no evidence for its validity in the present study
