The 2020 Census is coming and South Dakota has much to gain. This presentation will provide an overview of 2020 Census timeline and innovations, discuss the opening of an Area Census Office (ACO) in Sioux Falls and highlight Community Partnership and Engagement program outreach plans

Ramirez-Salazar, Blanca E.

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Preparing for Census 2020Presenter:Blanca E. Ramirez-Salazar, Partnership SpecialistU.S. Census Bureau-Denver Region Presentation at:  South Dakota 6th Annual Demography ConferenceJune 14, 2018, 1:00pm - 2:00pm University Center, 4801 N. Career Ave,Sioux Falls, South Dakota  57107Agenda• Welcome and Introductions• Why We do a Census and why it is Vital for  States • 2020 Census-New Ways to Respond • Field Operations and Key Data Collection Dates• Jobs• Community Partnership and Engagement Program• ROAM, Local Update, and Action Plan Checklist• Q & A/Wrap-up2CENSUS OVERVIEWWhy we do a census:Article 1, Section 2 of the US Constitution1. Congressional Apportionment2. Dollars to States* $675 Billion a year* $1596 pp/year in SD (George Washington University Study)The Decennial CensusConduct a census of population and housing  Disseminate results to the President, the States and the American PeopleUses of Census data:• Apportion representation among states • Draw congressional and state legislative districts, school districts and voting precincts• Enforce voting rights and civil rights legislation• Distribute federal dollars to states* • Inform planning decisions of federal, tribal, state and local government• Inform organizational decisions (e.g., where to locate, size of market, etc.) of businesses and non-profits3Counting for DollarsCounting for Dollars link:https://gwipp.gwu.edu/counting-dollars-role-decennial-census-geographic-distribution-federal-fundsSouth Dakota receives over $1.3 billion dollars per year based on Decennial Census data.The per capita allocation is $1,596.What’s New?3 Ways to Self RespondInternet, Phone, MailIncreased TechnologyNew Ability to Self RespondStarting March 23, 2020• Internet• Phone• Paper FormOr traditional in-person interviewHIGH LEVEL FIELD OPERATIONS• Address Canvassing (areas of high growth/change)• Group Quarters – Many operations – Institutionalized & non-institutionalized• Update Leave (in areas where USPS does not deliver)– List Housing units– Drop questionnaire packet to households so they can self respond• Non Response Follow-Up (largest operation)– Visit housing units that did not self respond• Coverage Measurement– Measure accuracy of Census9• 3 months until widespread job advertisement• 12 months until the Area Census Offices open• 14 months until our first operation• 22 months until Census Day• 26 months – count is done!11Preparing for Decennial HeadcountLocal Jobs - CriticalOffice Positions• Regional Census Center (Dallas for Denver region)– Managers, clerks, admin, geography, IT, space and leasing• Area Census Offices (all states)– Managers (ACO Office Manager, Recruiting Manager, Administrative Manager, IT Manager, Census Field Manager– IT, and clerksWork from Home• Census Field Supervisors• Recruiting Assistants• Enumerators• Partnership SpecialistsWhat to Expect When Applying for a 2020 Census Job1.  Application process will be ONLINE only and in English only2.  There will be a paper option for rare circumstances where online is not possible3.  An online assessment is part of the application process and will be in both English and Spanish4.  Must be a U.S. Citizen5.  Must have an email address – you can create a free gmail account or any other  account of your choice6.  There is a time delay between application submittal and actual hiring – it can take up to 3 months between job posting and start date7.  A background check with fingerprints is required once selected for employment8.  All Census positions will require employees to use some type of computer/phone/technology to do their work. The Census provides these devices9.  Office management jobs will be on a different website from that of office clerks, enumerators, recruiting assistants, and field supervisors. Those websites will be released soon10. First field jobs for recruiting assistants will open in early September 201811. CCC/Partners should identify areas of good internet connectivity where applicants can go to apply for jobsTimeline – September 2018Local Job - Hire Dates• Partnership Specialists Sept 2018, Jan & Apr 2019• Recruiting Assistants Nov 2018• Area Census Office Staff May 2019• Listers for Address Canvass June 2019• Enumerators February 2020COMMUNITY PARTNERSHIPANDENGAGEMENT PROGRAMCensus Mobilization Process• Education Phase January Engage & Educate Local Leaders, Partners & Communities January 2018-September 2019• Promotion Phase  Promote Participation  April 2019-January 2020• Motivation /Action Phase  Call to Action for Residents to Respond February 2020-June202016Education Promotion Motivation/ActionLOCAL PARTNERSHIP STRATEGIES• American Indian and Alaska Native Program • State Complete Count Commissions • Complete Count Committees • Community/Non-Profits/Social Service Organizations• Faith-Based Community Outreach • Foreign-Born/Immigrant Program• Higher Education Program• Lesbian, Gay, Bisexual, Transgender and Questioning/Queer Outreach  • Mobile Response Table • Trusted Voices • Thank You Campaign COMMUNITY PARTNERSHIP AND ENGAGEMENT PROGRAMCensus Staff• Partnership Specialist in each State• Tribal Specialists• Regional Data Dissemination Specialists• Support local efforts (Complete Count Program)• National Media Contract• National Partnerships• National Promotional ItemsState/Local Community• Provide Trusted Voices• Form State Complete Count Commission• Form County, Local, Tribal  Complete Count Committees• Provide Local Resources for Your Tailored PromotionLocal Complete Count CommitteeMEDIACOMMBUSINESSCOMMUNITY ORGEX-OFFENDERFAITHBASEDEDUCATION(K-12)HOMELESSVETERANSGROUPQUARTERSRECRUITINGIMMIGRANT-MAYOR-COUNTY OFFICIAL              (OR DESIGNEE)STATISTICS IN SCHOOLS MEDIA AND ADVERTISINGResponse Outreach Area Mapper (ROAM)https://www.census.gov/roamThis application exists in order to predict areas that are less likely to respond to the 2020 Census.  In its raw form, this app can be used in many ways including identifying areas where special outreach and promotion efforts could be considered.Response Outreach Area Mapper (ROAM)/Low Response Score (LRS) ApplicationArea:  SOUTH DAKOTAROAM/LRS* app. – This application exists in order to predict areas that are less likely to respond to the 2020 Census.  In its raw form, this app can be used in many ways including identifying areas where special outreach and promotion efforts could be considered.*LRS was obtained using 2010-2014 ACS 5-year estimates. Lyman CountyCensus Tract 9401Population: 1,566LRS (%): 34.6Buffalo CountyCensus Tract 9402Pop: 2,013LRS (%): 32.5Meade CountyCensus Tract 202Pop:  1,287LRS (%): 29.6Pennington CountyCensus Tract 115Pop: 680LRS (%): 29.0Minnehaha CountyCensus Tract 7Pop: 4,417LRS (%): 26.7Mellette CountyCensus Tract 9403Pop: 2,084LRS (%): 26.2Roberts CountyCensus Tract 9408Pop: 3,055LRS (%): 25.8Charles Mix CountyCensus Tract 9402Pop: 3,195LRS (%): 25.6Clay CountyCensus Tract 9659Pop: 5,905LRS (%): 25.3Brookings CountyCen. Tract  9588.02Pop: 5,914LRS (%): 24.9Brown CountyCensus Tract  9515Pop: 2,730LRS (%): 24.1Beadle CountyCensus Tract  9569Pop: 3,236LRS (%): 23.2South Dakota Counties with census tracts having a Low Response Score* of 23.0+.  The Census Tract shown is the highest LRS in that county.  Low Response Score by Census TractCity of Sioux Falls, SD (Minnehaha County): Census Tract 7, LRS Score 26.7For example, If LRS= 25, we are estimating that 25% of households in that tract will not self-respond to the Census. What about this census Tract???https://www.census.gov/roamCensus Tract 7Minnehaha County, South DakotaLow Response Score (%): 26.72010-2014 ACS 5-year estimates1. Total Population: 4,4172. Median Household Income ($): 29,0773. Population Under 5 (%): 8.584. Population 18-24 (%): 7.745. Population 65 and Over (%): 10.396. Below Poverty Level (%): 25.467. Not High School Graduate (%): 18.508. Non-Hispanic, Black (%): 9.449. Non-Hispanic, White (%): 68.0810. Hispanic (%): 9.6911. American Indian or Alaska Native (%): 9.2112. Asian (%): 1.3413. Native Hawaiian or Other Pacific Islander (%): 0.0014. Some Other Race (%): 0.0015. Foreign Born (%): 10.6616. No One in Household Age 14+ Speaks English "Very Well" (%): 5.6217. Population 5+ Who Speak English Less Than "Very Well" and Speak Spanish (%): 4.8818. Population 5+ Who Speak English Less Than "Very Well" and Speak Russian (%): 0.0019. Population 5+ Who Speak English Less Than "Very Well" and Speak Chinese (%): 0.0020. Population 5+ Who Speak English Less Than "Very Well" and Speak Korean (%): 0.0021. Population 5+ Who Speak English Less Than "Very Well" and Speak Vietnamese (%): 0.0022. Population 5+ Who Speak English Less Than "Very Well" and Speak Tagalog (%): 0.0023. Population 5+ Who Speak English Less Than "Very Well" and Speak Arabic (%): 0.4224. Total Housing Units: 2,57125. Total Occupied Housing Units: 2,11926. Renter Occupied Housing Units (%): 75.9827. Family Occupied Housing Units with Related Children Under 6 (%): 33.2128. Population 1+ Who Moved From Another Residence Within the Last Year (%): 24.2329. Vacant Housing Units (%): 17.5830. Multi-Unit (10+) Housing (%): 37.22Census Tract 7, LRS Score 26.7City of Sioux Falls, SD• Road to 2020 Census “Kick-off” Event - Rapid City (April 2017)• Joint Congressional Meeting (April 2017)• SCCC Governor’s Meeting (April 2017)• 2020 Census Presentations at:• Municipal League Annual Conference (October 2017)• State Data Center Conference (October 2017, June 2018)• Annual County Convention (Sept 2017)• Tribal Meetings (one-on-one)• Complete Count Committee Meetings: Cities of Sioux Falls, Aberdeen, Brookings, Huron (June 2018)2020 Census Activities in South DakotaWhat’s on the horizon?• CCC Meeting (Rapid City)• Complete Count Committee Trainings• State Data Center• Municipal League presentations• County Association presentations• SCCC Governor’s Meeting (Jan-Mar 2019)• Partnership NETWORKS• Businesses • School districts, Higher Education• Media• Faith-based/community based OrgzAction Plan Checklist1. Take a leadership position on the 2020 Census-help your community understand the importance and how their community’s future is impacted2. Start or Take an active role in your Local Complete Count Program and make sure your community’s challenges are represented3. Encourage funding efforts for census outreach 4. Support Census Recruiting Efforts for jobs5. Help Identify Trusted Voices-identify your local governments key leaders in education, health, philanthropy, corporations, faith based organizations and community based organizations6. Help Educate your communities on the importance of SELF-RESPONSEYOU CAN MAKE A DIFFERENCE…As “Trusted Voices” in your communities/counties, you can raise awareness and encourage 2020 Census participation.

Preparing for Census 2020

https://openprairie.sdstate.edu/cgi/viewcontent.cgi?article=1106&amp;context=sd_demography_conference

Preparing for Census 2020

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