Wright, Lori

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UNH Scholars' Repository

University of New HampshireUniversity of New Hampshire Scholars' RepositoryMedia Relations Administrative Offices2-15-2013UNH Lodging Index Continues to ClimbLori WrightUNH Media RelationsFollow this and additional works at: https://scholars.unh.edu/newsThis News Article is brought to you for free and open access by the Administrative Offices at University of New Hampshire Scholars' Repository. It hasbeen accepted for inclusion in Media Relations by an authorized administrator of University of New Hampshire Scholars' Repository. For moreinformation, please contact nicole.hentz@unh.edu.Recommended CitationWright, Lori, "UNH Lodging Index Continues to Climb" (2013). UNH Today. 4150.https://scholars.unh.edu/news/4150February 15, 2013 UNH Lodging Index Continues to ClimbDURHAM, N.H. – U.S. lodging executives were more optimistic about general business conditions in January than the prior month, according to the University of New Hampshire Lodging Executives Sentiment Index (LESI) for the current month ending January 2013. The index increased from 53.8 in December 2012 to 61.7 in January 2013. “This increase results from lodging executives’ positive opinions of the present general business conditions for their properties, as well as their positive sentiment for how they view general business conditions 12 months in the future. Expectations about room reservations during the same 12­month period also moved upward,” said Nelson Barber, associate professor of hospitality management, who manages the index.Twenty­seven percent of lodging executives indicated current business conditions were good, an improvement from 15 percent last period, while 67 percent indicated conditions were normal, down from 69 percent during the same period. Seven percent of the executives indicated such conditions were bad, an improvement from last period’s reading of 15 percent. Managed by the Department of Hospitality Management at the UNH Peter T. Paul College of Business and Economics, LESI is based on a monthly survey of lodging executives representing companies with more than 2.5 million hotel rooms across lodging segments and geographic regions of the United States ­­ more than 55 percent of all U.S. rooms. Executives are asked about the present and future conditions of the market. Executives also are asked to report their outlook during the next 12 months about room reservations and employment practices, such as an increase or decrease of their non­managerial work force. The LESI indices follow the Institute of Supply Management's Index (ISM) method of tracking leading indicators. A LESI survey reading of greater than 50 indicates expansion whereas a reading below 50 indicates decline and the distance from 50 in either direction is indicating the strength of the expansion or decline. During this same period of time, the ISM Index increased to 53.1 from 50.7.Looking forward, Barber said 27 percent of the executives thought conditions will be better in the next 12 months, while 73 percent indicated they will be the same. This period, no one thought they would be worse, unchanged from last period. These future results were an improvement compared to the previous period where 15 percent thought the future would be better, 85 percent thought the future would be the same, and no one thought the future would be worse. Looking forward 12 months, lodging executives do not expect to add more nonmanagerial employees, representing no change in expectations for lodging executives reporting from December 2012. This period’s no change is not in line with the ISM Employment Index, which increased by 2.1 Media RelationsPage 1 of 2UNH News: UNH Lodging Index Continues to Climb2/7/2018http://www.unh.edu/delete/news/releases/2013/feb/lw15lesi.cfm.htmlpercentage points, registering 54.0 percent; however is in line with the national unemployment rate which increased to 7.9 percent in January 2013 from 7.8  percent in December 2012 as reported by BLS (Bureau of Labor Statistics). For more information about LESI, visit http://wsbe.unh.edu/LESI.The UNH Peter T. Paul College of Business and Economics offers a full complement of high­quality programs in business, economics, accounting, finance, information systems management, marketing, and hospitality management. Programs are offered at the undergraduate, graduate, and executive development levels. The school is accredited by the Association to Advance Collegiate Schools of Business, the premier accrediting agency for business schools worldwide. The University of New Hampshire, founded in 1866, is a world­class public research university with the feel of a New England liberal arts college. A land, sea, and space­grant university, UNH is the state's flagship public institution, enrolling 12,200 undergraduate and 2,300 graduate students.­30­Media Contact: Lori Wright | 603­862­0574 | UNH Media Relations UNH Experts available for comment: • Nelson BarberCopyright © 2018, The University of New Hampshire  •  Durham, NH 03824  •  UNH main directory: (603) 862­1234. Media Relations is a unit of Communications & Public Affairs which is a division of University Advancement. ADA Acknowledgement | Contact the Webmaster | UNH Today | UNH Social Media IndexPage 2 of 2UNH News: UNH Lodging Index Continues to Climb2/7/2018http://www.unh.edu/delete/news/releases/2013/feb/lw15lesi.cfm.html

UNH Lodging Index Continues to Climb

University of New Hampshire

University of New Hampshire
University of New Hampshire Scholars' Repository
Media Relations Administrative Offices
2-15-2013
UNH Lodging Index Continues to Climb
Lori Wright
UNH Media Relations
Follow this and additional works at: https://scholars.unh.edu/news
This News Article is brought to you for free and open access by the Administrative Offices at University of New Hampshire Scholars' Repository. It has
been accepted for inclusion in Media Relations by an authorized administrator of University of New Hampshire Scholars' Repository. For more
information, please contact nicole.hentz@unh.edu.
Recommended Citation
Wright, Lori, "UNH Lodging Index Continues to Climb" (2013). UNH Today. 4150.
https://scholars.unh.edu/news/4150
February 15, 2013 
UNH Lodging Index Continues to Climb
DURHAM, N.H. – U.S. lodging executives were more optimistic about general business conditions in 
January than the prior month, according to the University of New Hampshire Lodging Executives 
Sentiment Index (LESI) for the current month ending January 2013. The index increased from 53.8 in 
December 2012 to 61.7 in January 2013. 
“This increase results from lodging executives’ positive opinions of the present general business 
conditions for their properties, as well as their positive sentiment for how they view general 
business conditions 12 months in the future. Expectations about room reservations during the same 
12­month period also moved upward,” said Nelson Barber, associate professor of hospitality 
management, who manages the index.
Twenty­seven percent of lodging executives indicated current business conditions were good, an 
improvement from 15 percent last period, while 67 percent indicated conditions were normal, down 
from 69 percent during the same period. Seven percent of the executives indicated such conditions 
were bad, an improvement from last period’s reading of 15 percent. 
Managed by the Department of Hospitality Management at the UNH Peter T. Paul College of 
Business and Economics, LESI is based on a monthly survey of lodging executives representing 
companies with more than 2.5 million hotel rooms across lodging segments and geographic regions 
of the United States ­­ more than 55 percent of all U.S. rooms. 
Executives are asked about the present and future conditions of the market. Executives also are 
asked to report their outlook during the next 12 months about room reservations and employment 
practices, such as an increase or decrease of their non­managerial work force. 
The LESI indices follow the Institute of Supply Management's Index (ISM) method of tracking leading 
indicators. A LESI survey reading of greater than 50 indicates expansion whereas a reading below 50 
indicates decline and the distance from 50 in either direction is indicating the strength of the 
expansion or decline. During this same period of time, the ISM Index increased to 53.1 from 50.7.
Looking forward, Barber said 27 percent of the executives thought conditions will be better in the 
next 12 months, while 73 percent indicated they will be the same. This period, no one thought they 
would be worse, unchanged from last period. These future results were an improvement compared 
to the previous period where 15 percent thought the future would be better, 85 percent thought the 
future would be the same, and no one thought the future would be worse. 
Looking forward 12 months, lodging executives do not expect to add more nonmanagerial 
employees, representing no change in expectations for lodging executives reporting from December 
2012. This period’s no change is not in line with the ISM Employment Index, which increased by 2.1 
Media Relations
Page 1 of 2UNH News: UNH Lodging Index Continues to Climb
2/7/2018http://www.unh.edu/delete/news/releases/2013/feb/lw15lesi.cfm.html
percentage points, registering 54.0 percent; however is in line with the national unemployment rate 
which increased to 7.9 percent in January 2013 from 7.8  percent in December 2012 as reported by 
BLS (Bureau of Labor Statistics). 
For more information about LESI, visit http://wsbe.unh.edu/LESI.
The UNH Peter T. Paul College of Business and Economics offers a full complement of high­quality 
programs in business, economics, accounting, finance, information systems management, 
marketing, and hospitality management. Programs are offered at the undergraduate, graduate, and 
executive development levels. The school is accredited by the Association to Advance Collegiate 
Schools of Business, the premier accrediting agency for business schools worldwide. 
The University of New Hampshire, founded in 1866, is a world­class public research university with 
the feel of a New England liberal arts college. A land, sea, and space­grant university, UNH is the 
state's flagship public institution, enrolling 12,200 undergraduate and 2,300 graduate students.
­30­
Media Contact: Lori Wright | 603­862­0574 | UNH Media Relations 
UNH Experts available for comment: 
• Nelson Barber
Copyright © 2018, The University of New Hampshire  •  Durham, NH 03824  •  UNH main directory: (603) 862­1234. 
Media Relations is a unit of Communications & Public Affairs which is a division of University Advancement. 
ADA Acknowledgement | Contact the Webmaster | UNH Today | UNH Social Media Index
Page 2 of 2UNH News: UNH Lodging Index Continues to Climb
2/7/2018http://www.unh.edu/delete/news/releases/2013/feb/lw15lesi.cfm.html


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UNH Lodging Index Continues to Climb

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