We explore various aspects of General Gauge Mediation(GGM). We present a
reformulation of the correlation functions used in GGM, and further elucidate
their IR and UV properties. Additionally we clarify the issue of UV sensitivity
in the calculation of the soft masses in the MSSM, highlighting the role of the
supertrace over the messenger spectrum. Finally, we present weakly coupled
messenger models which fully cover the parameter space of GGM. These examples
demonstrate that the full parameter space of GGM is physical and realizable.
Thus it should be considered a valid basis for future phenomenological
explorations of gauge mediation.Comment: 27 pages, minor changes, typos fixed in appendix