Open PRAIRIE: Open Public Research Access Institutional Repository and Information Exchange
Abstract
This report is an external analysis of the pet food market and precedes a full-scale feasibility study for a processing facility in South Dakota that would use corn products as a pet food ingredient. The three objectives addressed in this report are: 1. define the product market for dog and cat foods, 2. identify under-served geographic locations and demographic groups regarding pet food markets in the U.S., and 3. assess the growth potential of these markets
