Newspapers face new challenges because of the ready access readers have to alternative sources of information, including the burgeoning Internet, as well as the problem of journalists connecting effectively with their readers. Editors are expected to have more understanding and responsibility for marketing and revenue, and to produce quality newspapers while the proportion of their editorial staff deloyed to revenue-raising work is increasing. The new environment creates fresh opportunities, with rewards for imagination and energy - but core professional values in journalism must be maintained
