The purpose of this study was to investigate the impact of participation in the Rowan University Recreation Center’s 2015 RU Heart Strong incentive program, and to explore behavior change in college students as a result of fitness and wellness programming at Rowan University. Data were collected from 59 subjects who participated in a survey that assessed subjects’ physical activity levels and various psychosocial constructs such as social support, self-efficacy, and expectations in relation to the 2015 RU Heart Strong incentive program. Data analysis suggested that students who participated in the RU Heart Strong incentive program practiced behaviors to maintain a healthier lifestyle such as exercising and eating well. Data also suggested that subjects experienced minimal positive behavior change towards maintaining a healthy lifestyle as a result of their participation in the RU Heart Strong incentive program
