Flinders University Department of Language Studies - Modern Greek
Abstract
Today’s world is mainly characterised, among other things, by interdependence and
confusion. And the best way for a state to distinguish itself from the others is to promote
globally a “shiny image”. This kind of strategy focuses on persuasion aiming at
the gaining of influence. And this is the rationale behind the promotion of the Turkish
TV series globally and especially in the Balkans and the Middle East. This paper tries
to elucidate some of the aspects related to the extraordinary, albeit unexpected, success
of this “goldmine” called Turkish soap-operas
