This paper attempts to develop a conceptual model of the process of production
and consumption of popular media texts (PMTs) to investigate the relationships
between the production elements of PMTs and the ways in which particular
production values may appeal to potential tourists in diverse settings. The
proposed model presumes that there may be structurally causal relationships
between highlighted major elements of PMTs production and patterns of
consumption associated with audience involvement, subsequent audience
loyalty, and intention to visit the locations depicted in the programming in the
context of film-induced tourism. The conceptualised model of the process of
production and consumption of PMTs is hypothesised by reviewing previous
literature and empirical studies. This paper draws attention to trans-national and
interdisciplinary perspectives which will enable researchers to develop new ideas
and perspectives in exploring the complicated inter-communication processes
between PMTs from the production side with audiences/tourists as consumers,
and understanding the relationships and mediation between production and
consumption of PMTs and associated tourism
