This chapter focuses on the relation between terrorism and publicity. It takes particular interest in how different societal actors within the political and administrative spheres and within the media itself use media for their specific purposes. The role of journalists is discussed in the light of recent debates on the role of media and media professionals in society, and the changes that occur due to the emergence of new forms of media that are outside of the regulation and responsibility that earlier has – at least to some extent – guided mass media. It arrives at a conclusion that legitimate power elites, illegitimate groups, media and journalists all find benefits in playing out the scare factor that makes terror work, thus sustaining an incestuous spiral built on fear
