Utility modeled as a power function is commonly used in the literature despite the fact that it is unbounded and generates asset pricing puzzles. The unboundedness property
leads to St. Petersburg paradox issues and indifference to compound gambles, but these problems have largely been ignored. The asset pricing puzzles have been solved by
introducing habit formation to the usual power utility. Given these issues, we believe it is time re-examine exponential utility. Exponential utility was abandoned largely because it implies increasing relative risk aversion in a cross-section of individuals and nonstationarity of the aggregate consumption to wealth ratio, contradicting macroeconomic data. We propose an alternative preference specification with exponential utility and relative habit formation. We show that this utility function is bounded, consistent with asset pricing facts, generates near-constant relative risk aversion in a cross-section of individuals and a stationary ratio of aggregate consumption to wealth