Fashion Philanthropy and Customer Collaboration for Millennial Consumers: The Case of TOMS

Abstract

TOMS Shoes (TOMS) was founded based on the company’s philanthropic mission that delivers a pair of shoes to a person in need with each purchase. The TOMS’s business model is distinct from previous models of corporate social responsibility in that TOMS takes philanthropy as the nucleus of their business, and involves its customers as core execution partners of philanthropic giving