Public Transit in the Capital of Enchantment: Improving Rider Information and Services

Abstract

The goal of this project was to increase utilization of the Santa Fe Trails (SFT) public bus system. This was achieved by improving service and quality of information and proposing additional services to better utilize existing resources. To improve quality of information we conducted surveys and personal interactions to assess the quality of information available to riders. To quantify current utilization,we analyzed survey data to see when riders are utilizing the system,how long they are traveling to and from stops,and why riders are utilizing the system. To investigate redistribution of resources and create new services,an express bus was tested and we determined the feasibility of a college shuttle. Finally,research was conducted to assist SFT in future piloting of a feeder system

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