Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment

Authors
Publication date
1 July 2013
Publisher
HAL CCSD

Abstract

International audienc

    Similar works

    Full text

    thumbnail-image

    Available Versions

    Hal - Université Grenoble Alpes

    redirect
    oaioai:HAL:hal-02105376v1
    Last time updated on 09/07/2019