What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives

Authors
Publication date
1 May 2019
Publisher

Abstract

Abstract is not available.

    Similar works

    Full text

    thumbnail-image

    Available Versions

    Bern Open Repository and Information System (BORIS)

    redirect
    oaioai:boris.unibe.ch:128558
    Last time updated on 09/07/2019