The present study investigates a possible factor leading to chronic social tuning in collectivist cultures. Participants were primed to either adjust to others or influence others, and were then asked to evaluate images that either represented no views, the perceived egalitarian views of the experimenter, or the views of other participants. Results suggest that participants tuned towards the egalitarian views of the experimenter and expressed significantly lower levels of implicit and explicit prejudice when primed to adjust to others
