Designing the Gender-Neutral User Experience

Abstract

Ubiquitous computing and the World Wide Web were developed by predominantly male engineers. As such, a gender bias has been observed through the study of Gender Human-Computer Interaction (Gender HCI) in the area of user interface design, particularly on the Internet where a vast majority of websites are developed by men and as such are consistently scored higher by male users. The author proposed a hypothesis for creating a gender-neutral user experience that yields equal or better usability scores as more traditional, gender biased interfaces. An experiment was designed and conducted which tests this hypothesis by subjecting both male and female users to three interface types, two biased and one neutral

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