The Effects of Fashion Brands\u27 Negative Publicity Recovery Strategies on Anti-Brand Behavioral Intentions According to Consumers\u27 Proactive Personalit

Jin, Byoungho Ellie

Jung, Sojin

Woo, Hongjoo

English

Iowa State University Computer Science Technical Reports

The Effects of Fashion Brands\u27 Negative Publicity Recovery Strategies on Anti-Brand Behavioral Intentions According to Consumers\u27 Proactive Personality

https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=3137&amp;context=itaa_proceedings

The Effects of Fashion Brands\u27 Negative Publicity Recovery Strategies on Anti-Brand Behavioral Intentions According to Consumers\u27 Proactive Personality

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Iowa State University Computer Science Technical Reports