Women and Small Apparel Business Ownership:A Cross-cultural Exploration of the Entrepreneurial Experience

Abstract

Women-owned small businesses are making increasingly important contributions to the global economy and are developing at a faster pace than those of men (Langowitz & Minniti, 2007). Indeed, it is estimated that women-owned enterprises comprise approximately 30% of the total number of small businesses in most countries (Minniti & Naudé, 2010). Within the entrepreneurship literature, women and small business ownership has primarily been studied from a motivational perspective

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