Developments in data and modeling paradigms in choice analysis are occurring at a fast pace. A review of activity leading up to each IATBR conference shows progress on many fronts. This paper takes a selective view of some of these developments, especially those that have been close to the research program of the authors. We focus on four broad themes – information processing strategies, especially in the context of stated choice studies; agency interdependency (with a strong applied focus), developments in the design of choice experiments, and a smorgasbord of themes centered on expanding the behavioral capabilities (and longer term forecasting accuracy) of discrete choice models, especially in terms of their recognition of ways of accommodating the other themes in the paper