This paper introduces a Female-focused Design Strategy (FDS) for the design of female- focused healthcare devices targeted at women within the self-care context. Literature review and a mixed methodology of quantitative and qualitative survey studies were conducted and analysed to gather primary information about women’s needs, perception and acceptance level towards the design, use, and interaction of such products. The FDS comprises of attributes to convey a personal and special meaning over and above the product’s utilitarian meaning with the aim of stimulating prolong product attachment. It should create different unique product characters which may encourage medical adherence of users and can be applied in any phase of a new product development (NPD) process. It is hypothesized that a designer who can define such areas for future healthcare interfaces can use them to ‘get a grip’ on the commercial success and viability of his or her healthcare product design
