The Impacts of the Relation between Users and Software Agents in Delegated Negotiation: A Control Perspective

Abstract

Software agents are being increasingly applied to e-commerce activities, including commerce negotiations. Agents can be used to conduct negotiation tasks on behalf of users. When users delegate negotiation tasks to agents, information technology plays a role in determining social affairs. The locus of control over social affairs partially shifts from human participants to technology. When this negotiation approach is adopted, an important question arises: how will users treat and assess their agents when they delegate negotiations to agents? It is challenging to develop agents that are able to connect with users in meaningful ways. This thesis argues that users will not treat their negotiating agents in the same manner as they treat classical computer-enabled tools or aids, because of the autonomy of the agents. When assessing agents, users will be heavily oriented towards their relationships with the agents. Drawing on several streams of literature, this thesis proposes that the notion of control helps to characterize the relationships between users and agents. Users’ experienced control will influence their assessments and adoption of their negotiating agents. Users’ experienced control can connect to instrumental control, which is a set of means that empowers the interaction between users and agents. An experiment was conducted in order to test these propositions. The experiment results provide support for the propositions

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