We study the bremsstrahlung of virtual omega mesons due to the collective deceleration of nuclei at the initial stage of an ultrarelativistic heavy ion collision. It is shown that electromagnetic decays of these mesons may give an important contribution to the observed yields of dileptons. Mass spectra of e+e and µ+µ pairs produced in central Au+Au collisions are calculated under some simplifying assumptions on the space time variation of the baryonic current in a nuclear collision process. Comparison with the CERES data for 160 AGev Pb+Au collisions shows that the proposed mechanism gives a noticeable fraction of the observed e+e pairs in the intermediate region of invariant masses. Sensi tivity of the dilepton yield to the in medium modification of masses and widths of vector mesons is demonstrated
