Childhood vaccination rates in North Carolina are currently well below the rate needed to confer herd immunity. As a result, there were three measles outbreaks in the State in 2013. The goal of this intervention is to increase vaccination coverage for children aged 19-35 months through an educational program for parents who initially refuse vaccination in the Chapel Hill area. This paper provides the program and evaluation plans for the intervention. It opens with a systematic review of the literature, addressing similar interventions and their evaluation. The program plan addresses the development of the intervention; its goals and its implementation. The evaluation plan is a way to assess whether the intervention is being implemented as planned, as well as the efficacy of the intervention. The paper is a guide to the development, implementation and evaluation of the intervention, and provides an approach to dissemination.Master of Public Healt
