In Sweden camping tourism holds the position as one of the largest niches within the tourism accommodation sector. The camping sector represents more than 17 million or 35% of commercial overnight stays in total. On the island of Öland which is located in Kalmar county, and in Kalmar county itself, the camping sector represents more than 1.75 million or 65% of the annual overnight stays which positions Kalmar and Öland as the second largest camping region in Sweden. However, tourism businesses, and especially island tourism systems, can be vulnerable to shifting environmental conditions. In recent years, the media has highlighted the issue of harmful algae blooms frequently affecting coastlines in the Baltic Sea. Based on structured interviews, this article investigates the perceptions campground managers and camping tourists have of the impact of algae blooms on tourism. The results show that both among campground managers and visitors, algae blooms are perceived as an environmental concern that might affect tourism in negative ways
