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Changing Roles, Changing Preferences? The Dual Impact of Gender Identity on Preferences for Sex Specific Advertising Stimuli
Authors
Al-Olayan
Alice H Eagly
+37Â more
Amanda B Diekman
Barkow Jerome
Burrhus F Skinner
David M Buss
David P Schmitt
Deanna S Kempf
Deborrah E Frable
Durairaj _______________
Gad Saad
Hazel Markus
Janet T Spence
Joan Meyers-Levy
John Archer
John R Rossiter
Karolien Poels
Kay Deaux
Kay M Palan
Linda Mealy
Lloyd B Lueptow
Lori D Wolin
Lynn J Jaffee
M B Holbrook
Marilyn Y Jones
Michael S Latour
Patrick Vyncke
Phebe Cramer
Ray Batra
Robert L ______________
Sandra Bem
Sanjay Putrevu
Siegfried Dewitte
Stephen M Colarelli
Tripat _________
Ulrich R Orth
Vance Prakash
Wendy _____________
William K Darley
Publication date
1 January 2005
Publisher
'Elsevier BV'
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Abstract
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info:doi/10.2139%2Fssrn.870388
Last time updated on 05/06/2019