FORMING OF BUSINESS SYSTEM STRATEGY ACCORDING TO PROJECT APPROACH

Abstract

Strateški menadžment razvio se je s izrazitim težištem na oblikovanju strategija poslovnih sustava. Danas više nitko ne dvoumi, da je strateški menadžment nužni sastavni dio svakog uspješnog poslovnog sustava. Bez sistematičnog analiziranja, praćenja i predviđanja poslovnog okruženja, svako usmjeravanje poslovanja poslovnog sustava vrlo je rizično započeti. Kao cilj u poslovnim sustavima bio je izrada strategija, a ne ostvarivanje u strategijama postavljenih ciljeva što je potrebno mijenjati. Potrebno je oblikovati strategiju i zatim pripremiti pokretanje (start) te izvođenje projekata rasta i razvoja. Dakle, potrebno je povezivanje strateškog menadžmenta s projektnim menadžmentom u jedinstven i stalno aktivan proces. Brza pretvorba strategija u projekte postiže se mjerama oblikovanja strategija na projektni način, i s pravovremenim uključivanjem projektnog menadžmenta u taj proces uz određenu potporu različitih stručnjaka. Projektni menadžment treba uključiti u proces već kod oblikovanja strategije, tako da se čim prije započne priprema pokretanja projekata radi bržeg ostvarivanja postavljenih strateških ciljeva.Strategic management development was based upon the forming of a business system strategy. Nowadays, strategic management is undisputed as a fundamental part of a successful business system. Without a systematic analysis, monitoring and prognosis of a business surrounding, it is highly risky to initiate any kind of management of business system activities. The purpose of business systems was the creation of strategies and not the realisation of the objectives set by the strategies themselves, and this is something that needed to be changed. First of all, a strategy is to be designed and then preparations for the launching (start) of the project followed by the realisation of project growth and development are to take place. In this way strategic management is linked to project management within a unique and continuously active process. The quick transformation of strategies into projects is reached with instruments such as project strategy forming measures and timely introduction of project management in the process together with the support of various experts. Project management is to be introduced in the process during the phase of strategy forming in order to initiate preparations for project launching as soon as possible, thus achieving quick realisation of strategic objectives