Termin Cultivar je skraćenica od engleskih riječi cultivated što znači kultivirana i variety što znači vrsta. Cultivar nastaje oplemenjivanjem. U povijesti čovječanstva stvarani su brojni cultivari žitarica, voća, povrća, industrijskog bilja, ukrasnog bilja i šumskog drveća. Novi proizvodi ili novi cultivari prodaju se na tržištu zbog zarade, a zaštita cultivara kao intelektualnog vlasništva osigurava da dio zarade dobije inovator, odnosno oplemenjivač. Cultivar može biti u formi klona ili u formi poboljšanog sjemena, pa se tako na meću i dvije karakteristične strategije: zaštita intelektualnog vlasništva ople menjivača (Plant Breeder’s Right, skraćeno PBR) i zaštita komercijalnog imena (Trade Mark).The term Cultivar is an abbreviation of the English words cultivated and variety. A Cultivar is the result of plant breeding. In the history of man numerous Cultivars have been created of cereal grains, fruit, vegetables, industrial plants, ornamental plants and forest trees. New products or new Cultivars are sold on the market for profit. Protection of the Cultivar as intellectual property ensures a part of the profit goes to the innovator, i.e. the plant breeder. A Cultivar can be in the form of a clone or in the form of improved seed, and therefore two characteristic strategies are deployed: protection of the intellectual ownership of the plant breeder (Plant Breeder’s Right, PBR) and protection of the commercial name (Trade Mark, TM)
