Zbog prošlih, sadašnjih i budućih kontroverzi o mjestu i ulozi zadružnog sektora u gospodarskoj strukturi (poglavito u Hrvatskoj),
ovaj rad sažeto prikazuje temeljna načela zadrugarstva i njihova
evolucija, teorijske spoznaje o tendencijama ka suradnji i individualizmu, motivima poslovnih saveza malih poljoprivrednih
gospodarstava u uvjetima globalizacije, na jednoj, i nedostatnih
resursa malenih gospodarskih subjekata, na drugoj strani. Autori
zatim opisuju konceptualne posebnosti zadružne poslovne snage
i njezine organizacije spram poslovnog koncepta i ekspanzije društva kapitala. Proces koncentracije u poljoprivredi i ostalim
djelatnostima usitnjene gospodarske strukture (ugostiteljstvu,
turizmu, proizvodnom i uslužnom obrtništvu) danas je drukčiji, pa
se veliku proizvodnu seriju ne može osigurati brzim fizičkim okrupnjavanjem proizvodnih resursa. Poslovnu se moć poslovnih
entiteta može postići znatnim ulaganjem vlasnika u resurse, što je
uobičajenije u poslovnoj ekspanziji društava kapitala. Drugi je način
osnažiti poslovnu moć zajedničkom poslovnom organizacijom većeg
broja entiteta ograničenih investicijskih mogućnosti. Empirijski, takav
je proces uobičajen u zadružnorn konceptu poslovne ekspanzije. U
dijelu rada istražuje se kako obiteljska gospodarstva percipiraju zadruge, i to temeljem tvrdnja o prednostima zadruge, uz pokušaj
rangiranja stavova. Rezultati pokazuju kako se prednost zadruge
kao čimbenika stabilnosti i konkurentnosti malenih poljoprivrednih
gospodarstava prepoznaje kao distribucijski kanal za proizvode s
gospodarstava i u tome što zadruga ne ograničuje poduzetničke
slobode individualnoga gospodarstva kao svoga poslovnog člana.
Isticanje zadruga kao kanala prodaje proizvoda s gospodarstva još
zadrugu stavlja u kontekst »izbavitelja« u vrijeme kada se, vlastitom
inicijativom, prodaju s obiteljskih gospodarstava teško postiže. Toj
tvrdnji sklonija su manja gospodarstva središnje Dalmacije nego
ona veća iz Slavonije.For the past, present and future controversies on the position and the role of co-operatives and co-operative organizing in the structure
of economy (especially in Croatia), this paper concisely outlines the
fundamental principles of co-operative systems and their evolution,
theoretical cognition on the tendency towards cooperation or individuality, motivation for business alliance between small agricultural holdings in the circumstances of globalisation, on the one
hand and insufficient resources of small economic subjects, on the
other hand. The authors, furthermore, point to conceptual differences of co-operative business power and its organisation
in regard 10 business concept and expansion of the capital society.
The process of concentration in agriculture as well as in other fields
of fragmented economic structure (catering industry, tourism, manufacturing and service trades) is different today, and a large
manufactured series can not be ensured by rapid physical increase
of the production resources. Business power of the business entities
can be accomplished by strong investment of owner into the resource, which is more common in business expansion in the capital
society. Another method is organisational strengthening of business
power through business organisation of a larger number of entities
under the condition of restricted investment possibilities. Empirically,
such process is common in co-operative concept of business
expansion. This paper also examines how co-operatives perceive family farm holdings through some statements on the advantages
of co-operatives and it attempts to rank their attitudes. The findings
of the research show, that advantages of co-operatives as a stability
and competitiveness factor of small agricultural holdings, are recognized as a distribution channel for farm products and in the fact
that co-operatives do not limit the entrepreneurship freedoms of the estate itself or rather individual agricultural holding as a business
member of the co-operative. Emphasising of co-operatives as a
substitute channel for the distribution of the farm products still places the co-operative in to the context of »saviour« in the moments when
sales of the family farm products becomes difficult. Despite of the
individual initiative and effort. Smaller agricultural holdings from central Dalmatia are more inclined to such attitude then bigger ones from Slavonia
