Faculty of Engineering/Faculty of Civil Engineering, University of Rijeka
Abstract
Dugoročnim se planiranjem opća poslovna politika pretvara u konkretne poslovne zadatke koje treba realizirati na putu prema jedinstvenom cilju poslovnog sustava. Da bi se mogao donijeti dugoročni plan razvoja proizvodnog programa, treba obaviti mnoge složene aktivnosti koje se nazivaju marketinškim istraživanjima razvoja proizvoda. U članku je analizirana uloga marketinga u razvoju proizvoda, s posebnim osvrtom na istraživanje i analizu tržišta s namjerom utvrđivanja općih tendencija, zahtjeva, želja i potreba tržišta za proizvodima poslovnog sustava. Prikazane su podjele prikupljenih podataka te načini njihova dobivanja s osvrtom na metode i tehnike istraživanja tržišta.In the long term, the planning of general business policy translates into concrete business assignments that must be realized in view of a unique business system goal. In order to define of one long–term production development program plan it is necessary to perform many complex activities generally known as product development marketing research. This article analyses the marketing role in product development with a specific overview of research and market analysis with the purpose of establishing the tendencies, demands, wishes and market needs of the business product system. The distribution of the collected data is shown along with the method for their obtainment in view of methods and market research techniques
