Peradarska industrija jedan je od rijetkih segmenata prehrambenog sektora u kojemu je Hrvatska ostvarila samodostatnost. S godišnjom proizvodnjom od oko 100.000 tona mesa peradi, hrvatska peradarska industrija zadovoljava domaće potrebe, ali i u izvozu pronalazi važan oslonac poslovanja. Bijelo meso s koeficijentom dohodovne elastičnosti većim od 1, pripada skupini proizvoda kojih potrošnja raste s porastom dohotka, zbog čega se može pretpostaviti da će potrošnja mesa u Hrvatskoj i svijetu nadalje rasti. Najveći hrvatski proizvođači KOKA d.d. i PIPO Čakovec d.o.o. ostvaruju uspješne poslovne rezultate čak i u kriznim uvjetima kakvi su, zbog pojave ptičje gripe bili krajem 2005. godine. Puris Pazin u isto vrijeme i na istom tržištu ostvaruje gubitke, što upućuje na nesposobnost menadžmenta u zauzimanju važnijih tržišnih pozicija. Analiza poslovanja KOKE d.d. pokazuje da je ta tvrtka u 2006. godini ostvarila bolje rezultate od slovenske Perutnine Ptuj, a u relativnim pokazateljima i od najvećega europskog proizvođača mesa peradi DOUX-a. Unatoč nešto nižoj profitabilnosti kapitala, koja je i inače svojstvena industriji bijelog mesa, financijski pokazatelji KOKE d.d. upućuju na dobru perspektivu ove tvrtke u utakmici s najvećim europskim konkurentima.Poultry meat industry is one of the rare agribusiness segments where Croatia has achieved its self-sufficiency. Croatian poultry industry produces approximately 100.000 tones of poultry meat which is enough for the Croatian population consumption and for the export purposes as well. Poultry meat belongs to the group of the products whose consumption is increasing in accordance with population income growth. This is indicated by the coefficient of income elasticity which is higher than 1. Therefore, further poultry meat consumption increase in Croatia and the World can be expected. The largest Croatian poultry meat producers (KOKA and PIPO Čakovec) achieved a satisfied business performance even during the crisis in 2005 caused by Avian influenza. At the same time turkey meat producer Puris has achieved business loss. That indicates inability of management to acquire some larger market share on the poultry meat market. Financial analysis of KOKA approved better business performance compared with Slovenian producer Perutnina Ptuj and, in a term of relative business ratios, superior to ones of the largest European producer DOUX. In spite of the lower profitability of invested equity, which is generally typical for poultry meat industry, business results of KOKA indicates good company perspective within the market competition with the largest European producers
