Faculty of Forestry and Wood Technology, University of Zagreb
Abstract
Virtualni organizacijski oblici poduzeća (strateški savezi, partnerstva, mrežne i outsourcing veze, virtualni timovi i poduzeća) u suvremenom globalnom poslovanju postaju dominantni. Virtualne organizacije jedinstvenoga hijerarhijskog ustroja omogućuju racionalizaciju troškova poslovanja, efikasnije iskorištenje postojećih kapaciteta i fleksibilnost u odgovorima na izazove tržišta.
Ako žele opstati u globalnom okruženju, hrvatska se poduzeća za preradu drva i proizvodnju namještaja moraju specijalizirati za područja u kojima mogu postići vrhunske svjetske rezultate i na njima temeljiti daljnje zajedničko poslovanje, razvijajući i njegujući partnerske odnose s komplementarnim poslovnim partnerima. Proces transformacije (virtualizacije) hrvatskih poduzeća za preradu drva i proizvodnju namještaja teče sporo i uz dosta strateških
pogrešaka koje dovode do kriznih situacija i propasti poduzeća. Znatnija primjena koncepta virtualne organizacije na mikrorazini omogućila bi bržu i bezbolniju transformaciju klasičnih poduzeća, dok bi na makrorazini povećala konkurentnost cijeloga drvnog kompleksa.Virtual organizational forms of enterprises (strategic alliances, partnerships, networks and outsourcing connections, virtual teams and enterprises) become dominant in a modern global business world. Virtual organizations of unique hierarchy structure can provide the rationalization of business costs, more effective use of the existing capacities and flexibility in responding to market demands. If the Croatian wood processing and furniture manufacturing enterprises want to survive on a global market they
have to get specialized in areas in which they can achieve top world results and based on such results develop their further business activities focusing their interest on partnerships with complementary business partners. Transformation process (virtualization) of the Croatian wood processing and furniture manufacturing enterprises is slow and accompanied with a lot of strategic errors, which can often cause crisis situations and closing of enterprises. Significant use of virtual organization concept would provide quicker and less painful transformation of traditional enterprises at a micro-level and increase competitiveness of the whole wood sector at a macro-level
