Through this article, the authors attempt to demonstrate that banks, through their broadinvolvement in economic and social life, constitute a very important structural element in the life ofsociety, whose permanent and efficient organization is conditional on the entire economic life ofthe country. Thus, the good organization and functioning of banks can not be left free, but must bemanaged under high efficiency and order in order to develop and promote banking services andactivities. Banking products and services involve a multi-significance bank-client relationship.
BRD SGS Petrosani ensures its success in the banking market through the products and services itoffers to its clients, based on an efficient management, based on programming, creation ofpremises, challenge. The article ends with the authors’ conclusions regarding the promotion of theproducts and services offered by this institution, considering that the most important bankingproduct offered is the credit given to its clients
