Based on the support of 71.1% of the public relations practitioners in our online
survey (total n=291), there is a general consensus in favor of undisclosed organizational
ghost blogging, provided that the ideas for the content come from the stated author and
the stated author gives content approval. Moreover, about half of the practitioners in our
sample who had organizational blogs (53.7%) indicated that the blogs were not written
by their stated authors. It is important to keep in mind, however, that the practice is not
necessarily ethical just because many practitioners believe it is and just because many
practitioners are engaging in it. This study explores reasons to support undisclosed
organizational ghost blogging and reasons to reject it, so practitioners can make an
informed decision until more research can be conducted to determine whether audience
deception is occurring and to determine whether radical transparency provides a
strategic advantage with regard to ghost blogging disclosure
