Various sources draw our attention to contemporary problems such as irrational use of
resources, pollution, and, even more alarming, the application of the market logic to human
relations. Given this unfolding, we ask ourselves if the prevailing economic model has a human
purpose. We show that consumerism, as an important feature of nowadays lifestyle, generates
corruption, squandering, and addictions, which in turn lead people to an existential void, as
psychiatrist Viktor Frankl put it. This being the status, we argue for a leap of conscience – a
thorough consideration of how we act now and how we should behave if we want to maintain the
various balances that make possible life on Earth