Russia Versus the World: Are Public Relations Leadership Priorities More Similar than Different?

Abstract

As a part of a global study, 215 Russian public relations practitioners completed an online survey about their perceptions of professional leadership and communication management. The Russian sample’s demographics differed significantly from the overall sample’s make-up (N=4,484; 22 countries). Despite the differences, there was a significant overlap between Russian participants’ and their global peers’ beliefs. This result might signal the universality of some specific leadership aspects and/or a globalization effect in Russian public relations

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