Festival visitors’ expenditure: a comparison of visitor expenditure at the Vryfees Arts Festival

Abstract

The study on which this article is based, aimed to compare festival visitors’ expenditure at the Vryfees National Arts Festival for two respective years. Surveys were conducted at the festival in 2011 and 2013 and frequency tables were used to draw a profile of visitors. At-test was conductedto compare festival visitors’ expenditure on several aspects including accommodation, food, beverages, shows, retail, stalls, transport and parking. Results indicate that the overall spending of festival visitors in 2011 and 2013 remained mostly the same. This serves as an indication for festival organisers to re-consider the festival offering in an attempt to increase visitor spending, compete effectively in the festival market and to have a greater economic effect on the host community

    Similar works