This article analyses the push and pull factors that bring visitors to the Iranian national parks. The study used a
structured questionnaire to collect data on these factors and the socio-demographic profile of the visitors. Survey
conducted in Boujagh National Park, an area of 3177 hectares located in the north of the Iran, produced 400
questionnaires. The factor analysis identified four push and six pull factors underlying visitors’ motives to visit
the park. Difference in the push and pull factors in different socio-demographic groups were investigated. It was
found that visitors are pushed to the park for relaxing, and pulled by nature as a product. It was also clear that
gender, marital status and province of the residence had not a significant influence on the push and pull factors.
With the current number of other type of tourism competing for nature based tourism, this kind of information
can imply that the management of national parks should not only focus on the identified travel motives, but also
focus on other push and pull factors, in order to contribute to the sustainability of parks’ development
