In this text Smythe defends himself from accusations made by Graham Murdock about his analysis of the deficiencies of Western Marxism in its study of communications (see abstract of last article). The author accuses Murdock of reductionism and Eurocentered tendencies, and defends his own point of view analyzing and answering to every critical assertion made to his work. Finally he suggests the need of questioning and re-examining the European tradition, anchored in class conceptions and hierarchical organizational structures, preconceptions which have caused the blindspots in what has to do with consciousness industry and ideology
