Motta San Niceto and its castle represent an important resource asheritage for the neighbouring territories; therefore, the Castle of San Niceto, in the course of the centuries, was an important fortress for the defence of the people and collection point of resources. The historical interaction between the territories and the castle, as demonstrated by the various historical sources, has allowed us to develop a hypothesis for the development of the resources of the Ionic calabrese area; historically this area has been part of the so-called barony of San Niceto that included the areas of Motta San Giovanni, Montebello Ionico, Saline, Bocale, Pellaro, Valanidi. This paper directs the attention toward the local products, which represent the historical identity and source of wealth for the territories. After an analysis on best practices and on the characteristic area concerned, the project defines the objectives and actions (tangible and intangible) of the hypothesis of intervention; this idea finds its realization in the creation of a pole in which promote cultural activities for the knowledge of local products and the history of the territories. After the definition of the characteristics of the project, that is developed in two different scenarios, it becomes necessary to check the sustainability of the initiative through the feasibility study