The paper focuses on the assessment of the impact of cultural heritage site attributes to the satisfaction of tourists in cultural heritage destinations using the case study of Zanzibar’s Stone Town, UNESCO’s World Heritage site in Tanzania. It involved giving credits to each of the attributes found in the site and tourists
had to select the most impressive attributes they encountered. The need for this study is based on the fact that many studies on cultural heritage resources in Tanzania have until recently concentrated on the archaeology, management and conservation of the heritage, thus leaving out issues of tourist satisfaction
in general. Data was collected through questionnaires and the sample size included 105 tourists who visited Zanzibar’s Stone Town. The findings show that tourists can be satisfied more by one site attribute than the others due to some issues including inter alia, site maintenance, hygiene and sanitation. The article
recommends that the hygiene and sanitation of the town should be improved. It is also argues that there should be a rapid maintenance for example, of some attributes in the House of Wonders Museum, in order to increase satisfaction levels of the tourists visiting this unique UNESCO World Heritage site
